Over the years, SEO may have gained a reputation for being boring, geeky and overly technical. And rightfully so, it is all those things. Unfortunately, it’s also too big a channel to ignore!
Even if you’re not an SEO practitioner, it’s important to understand what good SEO looks like and what matters. You don’t have to be an expert to understand the core principles of SEO, most of it is pretty logical. Ultimately, Google just wants online users to have a positive experience and having a “technically sound” website is an important part of that. Plus SEO guidelines constantly evolve so it’s important to brush up on the latest best-practises.
In this Webinar, Receptional’s Head of Content Strategy is going to take you on a tour of their own in-house website auditing processes. Using PLAIN ENGLISH, he’ll outline the “need to knows” and typical quick wins arming you with the essentials you need in 2021.
Dave Clough, Head of Content Strategy, Receptional