Life and Protection: How Aviva Life Revamped its Offering to Consumers

MA

We're really excited to be welcoming Paul Fletcher, Aviva Life UK&I Marketing Director to provide a deep dive into the steps that insurer Aviva have taken in revamping its life & protection offerings to consumers.

Aviva kicked off the year with a major above-the-line campaign around its life offering. Launched in January, it focuses on Aviva’s wealth, health and life insurance offerings.

The “Bright Start” campaign, referring to the beginning of the year, aims to highlight the positivity and peace of mind that comes from having one’s finances organised. Paul commented on LinkedIn that the ad was about positioning Aviva as “the go-to partner for the UK’s wealth and wellbeing.”

Join us for insights on how the campaign was conceived and launched, including learnings along the way.

Speakers:

  • Paul Fletcher, Customer & Marketing Director - UK&I Life, Aviva

 

Hosted by:

Instinctif Partners

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