Coronavirus has forced us all to consider the robustness of our financial security in the event of losing our job or getting sick.
Little surprise, then, that research indicates an increase in interest in protection products from people of all ages and demographics. BUT a stalled housing market together with the anticipated recession may impact people’s willingness to consider a discretionary product like income protection.
How can the industry innovate to address the needs thrown up by the coronavirus challenge?
And with hard selling off the menu, how should protection brands help persuade a financially strapped public that this is one cost they can’t afford NOT to pay?
Matthew Chapman, Director and Senior Adviser, Plus Protect
Joanna Scott, Policy Adviser, Health and Protection, The Association of British Insurers
Johnny Timpson, Financial Protection Technical & Industry Affairs Manager, Scottish Widows
Emma Walker, Chief Marketing Officer, Lifesearch
Chair: Adam Saville, Editor, COVER Magazine