With such a focus on digital, is print and direct mail a relevant part of your marketing toolkit?
A recent study found there has been a 97% engagement with direct mail over the last year. It seems digital may be far from the whole picture, and more direct methods of marketing, such as print, are quietly attracting high levels of engagement.
However, with consistent pressure on marketing teams to provide evidence of “best practice” for their increasing ESG commitments and proof of a budget well spent, are we missing the value of print and its new character?
In this session we will consider the role of modern-day print and direct mail, show how it can be integrated with your digital toolset, how it can help unlock dialogue in an increasingly diversified audience, and how its supports marketing to deliver that “relationship” experience to customers.
Speakers:
Sophie Grender, Business Development Director, Market Reach from Royal Mail
Scott Logie, Customer Engagement Director, REaD Group
Sponsored by:
