Price Comparison Websites: Force for good or future mis-buying scandal?


For the last two decades, price comparison websites have revolutionised the way consumers have bought products and services, especially in the financial services and utilities industries.

This has driven a culture where consumers are encouraged to choose predominantly based on price rather than considering the brand or suitability of the product in the longer term.

We bring together a panel of commentators to explore whether choice, convenience and seemingly lower prices offered by price comparison websites have been a force for good, or ultimately result in consumers buying a product that doesn’t quite meet their needs?

Chair: Tony Langham, CEO, Lansons
James Daley, Managing Director, Fairer Finance
Victoria Leyton, Head of PR, Carwow
David Lundholm, Founder, Consistency Partners
Paul Thilo, CEO Europe, Union Services

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