For the last two decades, price comparison websites have revolutionised the way consumers have bought products and services, especially in the financial services and utilities industries.
This has driven a culture where consumers are encouraged to choose predominantly based on price rather than considering the brand or suitability of the product in the longer term.
We bring together a panel of commentators to explore whether choice, convenience and seemingly lower prices offered by price comparison websites have been a force for good, or ultimately result in consumers buying a product that doesn’t quite meet their needs?
Chair: Tony Langham, CEO, Lansons
James Daley, Managing Director, Fairer Finance
Victoria Leyton, Head of PR, Carwow
David Lundholm, Founder, Consistency Partners
Paul Thilo, CEO Europe, Union Services