Press is King in Corporate & Investment Banking – What is the Role of Marketing?

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We take a look at the roles of the press and marketing teams as we debate the importance of each department in Corporate and Investment Banking. Do these departments belong separately or should they be working more closely together? Is integration the key to a successful business model in this sector? Can senior management be persuaded that marketing is an important function and can add real value to your business? Our panel of leading experts discuss.

Panellists Include:

Alex Legge, Vice President, Head of EMEA Client Marketing, Brand & Sponsorship, Markets, J.P. Morgan (Chair)

Juliana Wheeler, Consultant, Wheeler Communications

Mark Arena, Managing Director, Head of Communications and Marketing, CB&S, Deutsche Bank

Patrick Burton, Media Relations, Markets & Investor Services, J.P. Morgan

 

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