Prepared for Competitive Advantage

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Our forthcoming seminar will discuss strategic business plans in the intermediated distribution space, with a particular focus on developing staff, communications, processes and relationships. Very few companies complete regular review of their business and produce robust business plans. In such a competitive world, this is not good enough. With that in mind, our speakers will review, through presentations and case studies, five key aspects in building a robust action plan: 1. Identifying target markets 2. Developing Relationships 3. Developing a Partnership Business Model 4. Promoting your business objectives 5. Building and Gaining Internal Commitment The growth and sustainability of a business depends on the talent of its people and how prepared and motivated they are when facing an increasingly competitive environment. Figures show that 75% of SMEs do not have robust business plans for developing existing talent and in a competitive world this is not good enough. Today we look at how sustainable competitive advantage can be achieved by realizing your organisation's existing talent.

Speakers Include:

Paul Broadhead, Head of Mortgage Policy, The Building Societies Association (Chair)

Alan Dring, The Mad Approach

Rob Barnard, Head of Sales, Aldermore

Russell Martin, Managing Director, Finance 4 Business

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