MA
Creating personalised experiences and communications has become the Marketers holy grail.
With 80% of financial institutions seeing personalisation as essential to meet the expected and required Consumer Duty led standards, only 25% of businesses have the required technology to deliver consistent personalised experiences across channels.
AI-driven data processing is fast tracking personalisation across all customer touchpoints. So how can fs marketers make personalisation a value-add reality to the customer and the business?
Join us to hear how to create a cross channel view of the customer and leverage the insights revealed to create tailored expectations that delight.
Chaired by:
- Fiona Couper, CMO, Teamspirit
Speakers:
- Simon Ripton, Director of Propositions, Moneyhub
- David Connor, Experience Design Lead, Scottish Widows
- Richard Sullivan, Financial Vertical Lead, LinkedIn Marketing Solutions
