With Scottish Widows looking to recruit a full “gamification team” as part of a wider effort to reach consumers, could betting big on digital be the key to boosting engagement in pensions?
The use of apps and other digital services is not new to financial services, with 37% UK adults accessing mobile banking services at least once a week - and whilst pension providers have been slower to catch on, brands such as Scottish Widows, Legal & General and Aviva are leading the digital charge.
As providers continue to digitise their offerings for consumers, is the future of pensions marketing digital? Our panel of marketing experts will discuss the changing face of pensions marketing, exciting digital developments in the sector and how these can boost engagement in the pensions space.
Speakers
- Naina Gajjar, Member Engagement Manager, Smart Pension
- Nick Lund-Conlon, Digital Director, People's Partnership
- Rob Hudson, Managing Director - Digital Wealth, HUB Group
- Robert Cochran, Workplace Savings & Engagement Specialist, Scottish Widows
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