This event is open to paid Forum members only, client-side (FCA or PRA regulated).
We will be accepting arrivals from 09:00am, and the discussion will begin at 09:30am.
The UK investment world is changing fast. New initiatives like the Sterling 20 Group are making big reforms real, bringing private markets and higher-risk investments into the spotlight. But as these new products emerge, how can marketers help people understand what’s best for them?
Join us as we explore how financial services marketers can clearly and confidently explain these changes. From breaking down complex investment ideas to building trust with cautious customers, our expert speakers will share tips on how brands can guide people through this exciting time.
With insights from pensions and marketing experts, we’ll look ahead to 2026 and discover what great communication looks like, helping people feel informed and confident in a changing investment landscape.
Speakers:
Samantha Gould, Head of PR & Campaigns, NOW: Pensions
A self-confessed pensions geek, Samantha has worked in pensions since graduating in 2008. She has become a leading voice on gender pension inequality, revealing that women face a pension shortfall of almost £140,000 compared to men by retirement age.
Since 2019, Samantha has authored multiple Underpensioned reports in partnership with the Pensions Policy Institute, with her 2025 report being the third iteration and winning the Thought Leadership & Campaign Award at the UK Pensions Awards. Her research and campaigns have been featured in lots of national and international news outlets including prominent features in Glamour, Cosmopolitan, Forbes and Red magazine.
Claire Barron, Campaign Manager, Smart Pension
Claire Barron is a creative and self-motivated end-to-end marketeer with a strong passion for building powerful, customer-centric brands. With her strategic dexterity and ability to deliver at pace, Claire blends sharp commercial acumen with an instinctive understanding of audience needs. She has led multiple through-the-line (TTL) campaigns that not only grew customer numbers and assets under management, but also achieved and sustained industry-leading brand awareness levels of over 50%. A confident communicator and proven team builder, Claire thrives on getting under the skin of a brand and uncovering the insights that drive meaningful engagement. Her work is rooted in data-driven decision making, ensuring every campaign delivers measurable impact while elevating the customer experience.
Leilah Aintaoui, Managing Director, VideoSmart
Leilah Aintaoui is a dynamic and forward-thinking female leader specialising in digital growth, video marketing, and the intersection of personalisation and artificial intelligence. She has a deep understanding of how emerging technologies can drive engagement, enhance customer experience, and optimise marketing strategies. With expertise spanning video technology, AI-powered video personalisation, big data, and scalable communications, Leilah has worked across a variety of industries including financial services, travel, and utilities. She is particularly passionate about harnessing the power of personalised video and AI to create tailored, immersive experiences for audiences—transforming how brands connect with their customers in meaningful, data-driven ways.
Marta Brodzka, Head of Finance, Stand
Marta is an experienced PR professional, working with mission-driven finance brands, ranging from retail banks to specialist investment managers, to help them build trust and community. She believes that any issue, no matter how complex, can be communicated in a way that reaches the people that matter. She heads up Stand’s FS portfolio, supporting clients on product launches, funding rounds and more, helping them get cut-through in a tricky business and media landscape.
Prior to Stand, she was in-house at Wise and Octopus Money. At Wise, her work included spreading awareness around the importance of affordable money movement and working on its landmark LSE listing, to championing the importance of financial literacy at Octopus Money.
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