New Perspectives: Behavioural Economics and Social Listening Research

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How has BE been applied to Financial Services brands thus far ? What are the new applications that are starting to change the ways we look to understand how our customers behave. Social media has become a key channel in understanding customer needs because it has become so important to consumers. Listening to online discussions should be a key component as consumers use it to help them deal with their finances and companies can use it to learn more about how consumers feel.

 

Speakers Include:

David Cowan, Managing Director, The Financial Services Forum (Chair)

Jeremy Hollow, Founder, Listen & Learn Research

Alan Newman, Director, London +3

Guy Shone, Explain the Market

 

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