How do we use AI and ML to target, acquire and retain your highest value customers?
We are on the brink of an age where AI-enabled smart machines - fuelled by advances in hardware, deep neural networks and enabled by unprecedented volumes of data - will think, act and even make decisions much the way a human would. While today’s oceans of information can often feel overwhelming, it can also be harnessed for business advantage.
How can clients exploit the economics of data through actionable insights that enable deep customer understanding to help run a profitable, more cost-effective business?
Simon Cox, Strategy Director, Publicis.Sapient