Increased attention from the regulator has created obstacles for companies wishing to engage in the digital space. Knowing what these obstacles are and how to navigate them can lead to enhanced customer engagement. It is vital that companies understand the complexities of combining digital and direct marketing and how to avoid falling foul of the regulator, on the basis this is the best way to deliver successful customer outcomes. Our senior panel of experts come together to discuss the challenges and opportunities of engaging on a combined direct and digital platform.
Karen Trickett, CEO, Tangible (Chair)
Simon Elliott, Head of Digital Insight, Lloyds Banking Group
Melanie Morris, Head of Client Partnerships, Royal Mail
Jasper Bell, Strategy Consultant, Amaze