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With the budgets ever under the microscope, how do you ensure that you have the right marketing strategy in place to maximise spend on your brand? The big ticket glory days of sponsorship and print may be under pressure but you still need to support your marketing strategy by finding smarter solutions to maximise your budget. In this round table session take the opportunity to discuss with your peer group what is working best and how less cheque book grunt doesn't have to correlate with a less impact.
