The debate around Martech is integral for the future of the business strategy. The fundamentals of marketing are still the same within marketing teams, but innovative technologies and AI are influencing the changing shift in team dynamics and working patterns.
Technologies are not solely for the use of one member of staff but for the wider members of the teams. How can businesses adopt the use of tech within the wider scope of the departments?
This half-day interactive conference will involve separate workshops covering separate subject areas and focus on how marketers can harness tech to tackle challenges in an increasingly digital market. Areas include social listening, data capture, and analytics, platform integration, content personalisation & customer mapping.
We will look at the trends driving customer experience and the challenges to keep up and explore how you create the right digital strategy for your business where the right architecture to unify and centralisation of platforms to deliver the efficiencies ensuring business success. Join the conversation and take part in the conversation with the tech experts and your peers to fully understand the market and take solutions away that will transform your business approach.
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