Marketing to Legacy Books


Legacy books sit like a mirage in the desert. A back book of customers, who may not even know they are your customers. The barriers to reactivation are being quickly stripped away through technology enabled solutions that allow you to understand, segment and re-engage. We take an in-depth look at the new techniques currently being used together with social media and the increasingly important role it plays in this field.

Speakers Include:

Hallie Harenski, Chief Marketing Officer, AIG (Chair)

Paul Thilo, CEO, AEGON Direct Marketing Services Europe

Kevin Gill, Partner, Ernst & Young

Noel Garry, European Insurance Big Data Leader, IBM

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