Marketing Evaluation: Sharing Practical Experiences

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A hot topic that's familiar to most - how to demonstrate evaluation for marketing activities. There have been some significant developments around marketing governance structures and evaluation techniques. NS&I will share experiences, what they do, and how it works. We will then report the findings of our own Member research on marketing effectiveness and bring together a panel of experts to discuss the findings and explore initiatives that can benefit the industry.

Speakers Include:

Ian Henderson, Executive Creative Director, AML (Chair)

Anna D'Arcy, Head of Retail Marketing, NS&I

David Sturges, Head of Business Insight, NS&I

Carl Sharples, Head of Acquisition and Retention, Police Mutual

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