We invite winners from The Forum’s 2015 Awards for Marketing Effectiveness to present their case studies and share some of the insights and strategies that impressed our judges. Smart metrics and a tangible contribution to real business performance is what distinguishes genuine marketing effectiveness and these case studies provide a great example of how that can be achieved.
We welcome a number of successful Award entrants to present their case studies and share some of the insights and strategies that impressed our judges. This is your chance to learn from some of their successful strategies.
There will also be an opportunity to ask questions regarding the entry process for 2016.
Case study presentations include:
Digital Marketing: Kent Reliance (Teamspirit): Agile Communications in a Challenger Bank
Customer Experience: Kent Reliance: Putting Customers at the Heart of the Experience
CSR: BNY Mellon / Newton Investment Management (AML): Changing History
Direct Marketing: Barclays: Onboarding
Social Media: Direct Line: The ‘Fixer’ Campaign
Content Marketing: SunLife: Beard Insurance