What is the difference between selling in the UK and selling on a much larger global scale? How differently should you approach a global project? In a world where many products are being standardized, what precautions must asset managers take when marketing their products abroad? A panel of leading experts discuss the challenges and implications of marketing on a global scale.
James Cardew, Global Head of Marketing, Schroders (Chair)
Marcello Calabro, Global Head of Strategic Marketing, Identity and Communication, Pioneer Investments
Robert Sanders, Head of Group Marketing, Aberdeen Asset Management
Claire Fraser, Global Head of Marketing, Baring Asset Management