Looking at the Bigger Picture: Global Asset Management


What is the difference between selling in the UK and selling on a much larger global scale? How differently should you approach a global project? In a world where many products are being standardized, what precautions must asset managers take when marketing their products abroad? A panel of leading experts discuss the challenges and implications of marketing on a global scale.

Panellists include:

James Cardew, Global Head of Marketing, Schroders (Chair)

Marcello Calabro, Global Head of Strategic Marketing, Identity and Communication, Pioneer Investments

Robert Sanders, Head of Group Marketing, Aberdeen Asset Management

Claire Fraser, Global Head of Marketing, Baring Asset Management

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