Search Engine Optimisation (SEO) and Pay Per Click (PPC) campaigns sit at the heart of any digital strategy – and with a fast-changing working environment driven by the global health crisis, this is arguably more important than ever. Done well and in tandem, they should drive revenue and business growth, but a successful campaign requires careful planning. This session will:
- Look at how search has been impacted by online consumer behaviour in a world adjusting to Covid-19
- Learn about three proven SEO content strategies that you can leverage to gain share of voice in competitive markets
- Explain how to maximise a PPC campaign, including latest developments like smart bidding, and key considerations to drive traffic, enquiries and revenue
Join us for a practical and detailed look under the bonnet of SEO and PPC.
James Newhouse, Head of Natural Search, Receptional
Matt Loughlin, Head of Paid Search, Receptional
Chair: David Cowan, Managing Director, The Financial Services Forum