We acknowledge that consumer behaviour is more closely monitored by organisations who wish to deliver a personal touch, but what must really be done to deliver the best content strategy? Content marketing is ever growing in significance and with more organisations giving their consumers access to content across different platforms, how important is it to make sure your content is relevant? We bring together experts from the field of direct and digital marketing to discuss how digital is beginning to shape content strategy and whether engagement is driven through data or creativity.
Alan Thorpe, Business Development Director, Indicia (Chair)
Colin McDougall, Head of Digital, AXA Sun Life Direct
Mark Addis, Business Development, NewsCred
Catherine Toole, Chairman, Sticky Content