Is your brand fit for… whatever’s coming next?


May
25
Zoom
09:00 until 10:00
EA

144 Views

Brand Strategy

Predicting the exact shape of the future is a mug's game, but at least one thing is clear:  we're all making a big and rapid move along the spectrum from the real world to the virtual.  Yet how many of us really define and express our brands on a digital-first basis?  How many are still trying to work with brand guidelines primarily written for the era of ink on paper?   In this session we'll consider:

-         The importance of core messaging

-         Differentiation in the digital space

-         The lessons to be learnt from challengers

-         How to see legacy brands through a digital lens

 

Speakers:

Richard Buchanan, Managing Director and Founder, The Clearing

Annabel Venner, Marketing Consultant, Annabel Venner Consulting

Chair: Lucian Camp, Brand & Marketing Consultant, Lucian Camp Consulting

More speakers to be announced shortly...

 

Register here to secure your place

Annabel Venner

Annabel Venner

Marketing Consultant

Annabel Venner Consulting

Lucian Camp

Lucian Camp

Brand & Marketing Consultant

Lucian Camp Consulting

Richard Buchanan

Richard Buchanan

Managing Director and Co-Founder

The Clearing

no resources available



Login to post a comment
Join FSF x MEMBERSHIP
OPTIONS