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We take a look at what really happens at the point of a claim and the role of marketing in attracting the right customers. What can marketers do to reduce fraud and can marketing be used as a significant tool to bring down fraud in this sector? Can marketing be the new front line in fraud tracking? We look at some case studies of fraud in this sector and learn how not to attract these kind of characters in the first place. Senior experts in this field come together to discuss some of the main issues surrounding fraud in General Insurance.
Speakers Include:
Jaz Saggu, Chief Operations Officer, Pro Insurance Solutions (Chair)
Ernest Hilbert, Managing Director, Kroll
Alan Hambrook, Joint Founder, Zoral
Matt Elsom, CEO, Fraudscreen
