Defend and Attack! Innovation In Data: Breakfast Roundtable

Defend and Attack! Innovation in Data Breakfast Roundtable

On behalf of The Financial Services Forum and Sagacity, we would like to invite you to our exclusive Breakfast Roundtable looking at Innovation In Data with CCO of Sagacity, Scott Logie.
This event will take place on Tuesday 18th April from 08:00 – 10:00 at Tuttons, 11-12 Russell Street, London, WC2B 5HZ.

Scott is a true expert in the practical application of marketing data management. A statistician by background, Scott has spent time in data leadership roles for CACI, Bank of Scotland, Marketing Databasics and Occam.

He’s also the Chair of the Customer Engagement Committee for The Data and Marketing Association and one of Data IQ’s 2023 100 Most Influential Data and Analytics Practitioners to boot.

With more data available than ever but resources and skills increasingly stretched, how can Financial Services companies innovate in their use of data?

We will deep dive into segmentation using customer mindsets and best practices on effectively communicating with a wide range of audiences, looking at customer value and not just volume.

Venue: Tuttons, 11-12 Russell St, London, WC2B 5HZ
Speakers: Scott Logie, Chief Commercial Officer, Sagacity
James Noel, Commercial Marketing Director, Staysure

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