**PLEASE NOTE THIS EVENT IS IN EDINBURGH, SCOTLAND**
In financial services, as any other sector, storytelling has immense power to increase brand value, build awareness, loyalty and create an emotional connection with your audiences. Yet we can find it difficult to push boundaries and be creatively brave.
In this session, Gee Foottit, Senior Manager, St James's Place (SJP) Academy, will share the thinking behind SJP's award-winning podcast ‘The Switch’. Designed to complement SJP’s broader brand efforts around “invaluable advice”, the podcast aims to increase participation in the Adviser Academy by offering listeners authentic and inspiring career stories. Gee will share insights on the podcast’s development, key content strategies, and the importance of leveraging a blend of B2B and B2C storytelling. The session will highlight how The Switch fits into SJP’s long-term goals and its potential impact on career engagement and brand trust heading into 2025.
She will be joined by Rowan Morrison and Svein Clouston, founders of strategic brand and content agency, Rationale, who will discuss how financial services brands can use content across their touchpoints to tell a compelling - and engaging - narrative, and push boundaries while remaining relevant.
With podcasts being a hugely useful tool in the marketer’s armoury and with supply negatively correlating with the demand, what does a successful podcast look like and what key steps should you consider to drive engagement?
Speakers:
Svein Clouston, Co-Managing Director, Rationale
Rowan Morrison, Co-Managing Director, Rationale
Gee Foottit, Senior Manager - Partnerships, Saint James's Place Financial Adviser Academy
In Partnership with:
