**PLEASE NOTE THIS EVENT IS IN EDINBURGH, SCOTLAND**
Brand storytelling is about emotional engagement. Over time, with strategic planning and the right angles and touchpoints, it positions your brand as a trusted, recognisable source of knowledge, expertise and support.
Storytelling builds brand recall, reputation and loyalty - making it more likely for your audience to think of you when they’re ready to buy.
In this informative session, Rowan Morrison and Svein Clouston, Co-founders and MDs of Rationale - the strategic brand and content agency - will outline how to take a strategic approach to converting complex messages into compelling stories that financial services audiences engage with.
They will be joined by client Gee Foottit, Senior Manager at St. James’s Place (SJP), to chat through how brand storytelling underpinned the success of “The Switch”, SJP’s award-winning podcast. Created with Rationale, The Switch features career switch stories from Olympians, TV personalities and other notable figures to bring awareness to their Financial Adviser Academy.
Speakers:
Svein Clouston, Co-Managing Director, Rationale
Rowan Morrison, Co-Managing Director, Rationale
Gee Foottit, Senior Manager - Partnerships, Saint James's Place Financial Adviser Academy
In Partnership with:
