The pensions savings deficit is particularly acute for women. Generally lower earnings than men and periods of unpaid caring often translate into poor pension outcomes. What can the industry do to improve the pensions journey for women? Are specific marketing approaches needed for women? How important is gender-based targeting compared with characteristics like the age and income level of clients? How should we tailor communications to boost engagement?
Our panel of experts debates the issues around women’s pensions and ways to address the savings shortfall.
Helen O'Donovan, Head of DC Client Communications, Workplace DC Pensions, Legal & General Investment Management