Breakfast Briefing: Improving the Communications That Matter – a Behaviour-Led Approach


Oct
06
Webinar Session, BrightTALK Channel
08:15 for 08:30 until 10:00
E

211 Views

Retail Banking

Every year the banking industry sends over a billion communications informing customers of updates and changes to their accounts. These ‘mandatory and regulatory’ messages directly affect customers but rarely get the attention they deserve.

This invitation-only breakfast seminar will use real-life examples to consider the benefits of investing time and effort into this overlooked yet increasingly important aspect of the customer experience. Speakers from Lloyds Banking Group and its marketing partner Signal will explain:

  • How behavioural economics can transform Mandatory & Regulatory comms into brand-building moments for customers, increase NPS scores and reduce queries.
  • How being smarter with data can free up internal teams, realise enormous cost savings and create tailored delivery channels to customers’ preferences.
  • How more collaborative, agile processes can make these typically challenging projects flow better, and keep employees happier

SPEAKERS
Claire Hovey, Marketing Operations, Lloyds Banking Group
Ed Knight, Senior Consultant, Signal
Jennifer Hill, Communications Consultant, Signal
Kathryn Gorin, Senior Manager, Marketing Operations, Lloyds Banking Group
Chair: David Cowan, Managing Director, The Financial Services Forum

 

Claire Hovey

Claire Hovey

Behavioural Copywriter

Lloyds Banking Group

David Cowan

David Cowan

Managing Director

The Financial Services Forum

Avatar

Ed Knight

Independent Consultant

jennifer-hill

Jennifer Hill

Communications Consultant

Signal

Kathryn Gorin

Kathryn Gorin

Senior Manager, Marketing Operations

Lloyds Banking Group

no resources available



Login to post a comment
Join FSF x MEMBERSHIP
OPTIONS