Already, over 20 per cent of UK consumers access web content from a smartphone or tablet. But different devices offer a different user experience. In such a fast-moving environment, how should content and service providers design mobile solutions to fit consumer preferences now and into the future? The next revolution in mobile utility will come when the mobile phone can act as a real-time payments device to replace debit and credit cards. Consumers apparently prefer banks to be the drivers of mobile payments, rather than telcos. But in the race to put the technology into the hands of consumers, who will be the winners and losers?
Richard Carus, Client Services Director, bss digital
Ben Stollard, Managing Director, Forsee
Ruairidh Roberts, Industry Manager, Google UK
Tony Moretta, Marketing Director, Weve