Financial service organisations are facing many challenges as they strive to become experience-driven businesses.
Customers are becoming more and more demanding, expecting personalised, relevant and contextual messaging from the brands they love, but organisations are struggling to keep up and deliver against these new needs. Buying best in breed technology is not the only solution needed!
Based on recent research we will hear how financial services organisations are rethinking how to organise for digital marketing success. How best in class organisations are preparing for success, establishing new teams, structures and processes to ensure agility, speed and ROI.
Michael Plimsoll, Product & Industry Marketing, Adobe
Mike Oakey,Global Head of Digital Marketing, Aviva
Derek Hemphill, Digital Content Lead, NatWest
Simon Green, CEO, Green Rock TV