There is so often a disconnect between what businesses think customers want and what they’re actually looking for. Currently there is huge appetite from investors for cryptocurrencies and ETFs, however this is not always matched by the content produced by asset managers. This presents a valuable opportunity for asset managers to understand and respond to consumer demand. In this highly topical session we will cover:
• What content are investors really interested in?
• A deep dive into cryptocurrencies and ETFs
• The effectiveness of contextual advertising and content optimisation
Stefano Costella, Data and Finance Manager, Dianomi
Anand Sindgi, Head of EMEA Sales, Dianomi
Chaired by: Alex Sword, Editor at the Financial Services Forum