Whatever the tax relief landscape for pensions, the challenge remains: how to persuade individuals to save more for a comfortable retirement. With pensions long seen as confusing and complex by consumers, how can the industry improve messaging and marketing effectiveness? What lessons can be learned from the popularity of ISAs and how can we build on the progress made by auto-enrolment? Are we missing some tricks from behavioural finance? Our expert panellists give their views.
Adrian Boulding, TISA
Steve Webb, Royal London. Former Minster for Pensions.
Richard Parkin, Head of Retirement, Fidelity International