In this short webinar with redk, we look at how a £4.5 billion asset manager revitalised its B2B marketing efforts by moving to a new CRM.
We look at:
- The key questions to ask about whether your CRM is fit for purpose – and when to change it
- How to choose the right CRM provider and set the right objectives for a transformation project
- 5 ways to measure the success of a CRM transformation project
- 4 best practices for B2B CRM management
Speaker - Hideki Hashimura
Hideki applies over 15 years of experience in the field of CRM and Customer Experience to overcome business challenges in the customer cycle.