Case study: Revitalising B2B marketing with a new CRM

B-2-B Relationships Vector

In this short webinar with redk, we look at how a £4.5 billion asset manager revitalised its B2B marketing efforts by moving to a new CRM.

We look at:

  • The key questions to ask about whether your CRM is fit for purpose – and when to change it
  • How to choose the right CRM provider and set the right objectives for a transformation project
  • 5 ways to measure the success of a CRM transformation project
  • 4 best practices for B2B CRM management



  • Hideki Hashimura

Hideki applies over 15 years of experience in the field of CRM and Customer Experience to overcome business challenges in the customer cycle.


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