Honey, I Shrunk the Budget – Evidencing Marketing Effectiveness in the Face of Shrinking Budgets


As budgeting season inches closer, marketeers will be waiting with bated breath to find out how much spending money they will have for the next year.

With marketing always being first in line when it comes to cost cutting, how can you best evaluate and pitch for budget asks to make sure that your team received the funding they need to continue working uninhibited?

In this session we will explore how to prove the returns and benefits of your marketing efforts, along with how to measure and showcase effectiveness so you can confidently put your best foot forward when pitching for funds.



  • Jet Cooke, Freelance Marketing Leader
  • Malcolm Fried, Chief Marketing Officer, Ninety One


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