Has “Purpose” become a Commodity?



It's going to be a year stacked full of contradictions for the financial services industry.

With the cost of living rising, the war in Europe, and a lingering pandemic still to emerge from, it will be a tough year for lots of people. But for the Financial Services industry, it will be relatively prosperous.

Financial organisations will be under the microscope and under pressure this year to deliver on their purpose with authenticity.

Many will be test driving their purpose in full for the first time, and many more will be finding theirs was never really fit for purpose.


Raj Kumar, Group Brand & Reputation Director, Aviva

Jake Ranson, Chief Customer Officer, Amigo Loans

Sarah Boon, Managing Director - Corporate Affairs, UK Finance

Claire Backwell, Chief Client and Reputation Officer, St James's Place Wealth Management

Chaired by Tony Langham, Co-founder & Executive Chair at Lansons


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