Getting Through to the C-Suite


This is event is an invitation-only breakfast for Executive Members.

How do we get ahead, as senior marketers in asset management firms? How do we prove the value of marketing – and our own worth – to the corporate leadership? In the face of ongoing cost pressures in the sector, how do we protect and grow marketing budgets? Crucially, can we speak the language of the board?

And with C-suites more likely to be inhabited by fund managers and finance professionals, what does it take for a marketer to get there? Can we break through the corporate ceiling?

In a director-level breakfast meeting, we look at how to survive and thrive in the world of senior management.

Speakers include:

Vincent Hooplot, Managing Director, Hooplot Associates

Henrietta Jowitt, Deputy Director General – Commercial, The Confederation of British Industry

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