Businesses have now adopted and embraced the legalities of GDPR and are now moving towards future thinking and opportunities.
Has GDPR improved the prospects for direct marketing by cutting out the spam and delivering targeted, relevant messaging to the right person at the right time? There are some horror stories around the charity sector but what has been the real impact in Financial Services? What areas have benefited from the application of the legislation and as marketing understanding improves? What areas are likely to see the most benefit? What does post GDPR marketing best practice look like?
John Watson, Chairman and Group CEO, WPN Chameleon
Scott Logie, Customer Engagement Director, ReaD Group
Ian Trudgett, former Head of Customer Insight, SunLife
Chair: David Lundholm, Consistency Partners