GDPR: Now the Dust has Settled


Feb
12
Mintel Playhouse Yard, Mintel House, 4 Playhouse Yard, London, EC4V 5EX
09:00 for 09:30 until 11:30
EAP

740 Views

Businesses have now adopted and embraced the legalities of GDPR and are now moving towards future thinking and opportunities.

Has GDPR improved the prospects for direct marketing by cutting out the spam and delivering targeted, relevant messaging to the right person at the right time? There are some horror stories around the charity sector but what has been the real impact in Financial Services? What areas have benefited from the application of the legislation and as marketing understanding improves? What areas are likely to see the most benefit? What does post GDPR marketing best practice look like?

Speakers include:

John Watson, Chairman and Group CEO, WPN Chameleon
Scott Logie, Customer Engagement Director, ReaD Group
Ian Trudgett, former Head of Customer Insight, SunLife
Chair: David Lundholm, Consistency Partners

David Lundholm

David Lundholm

Founder

Consistency Partners

John Watson

John Watson

Chairman and Group CEO

WPN Chameleon

Scott Logie

Scott Logie

Customer Engagement Director

REaD Group



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