Asset managers face an array of structural challenges, with distribution becoming more concentrated, money less sticky, and investment “solutions” replacing single-strategy fund marketing.
Fund houses are spending heavily on content, but is the investment paying off? Are advertising and sponsorship better - or worse - value? And with marketing in asset management too often seen as a discretionary spend that can be reduced when times are tough, how do we prove its value to our corporate leaders? How do we deal with belt-tightening finance directors?
Our half-day conference brings together industry experts to analyse and debate the current challenges for asset management marketers.
Prof. Amin Rajan, CEO, CREATE-Research
Magnus Spence, Managing Director, Global Distribution Solutions, Broadridge Financial Solutions, Inc.
John Cooper, Director of Content, Editions Financial
Richard Watts, Global Head of Digital, Kurtosys
Kirsty Maxey, CEO, Teamspirit
Jos Stokhuyzen, Group Head of Brand Strategy, CSM
Vincent Hooplot, Managing Director, Hooplot Associates
Scott Stevens, Head of Business Development, Quilter Cheviot (Chairperson)