The worldwide economic collapse of 2007/08 was blamed squarely on banks with a hugely detrimental effect on the brand with trust in the sector severely eroded. Thirteen years on another crisis has swept the globe but this time, for different reasons. How has the world of retail banking reacted and used the opportunity to reposition itself as a trusted sector, working with the customers' best interest at heart? Or not?
In this session, we will consider the journey from pariah to partner the big five UK banks have taken and how building societies are consolidating their place at the heart of communities against the backdrop of the closure of bank branches and rationalisation.
Whilst, building societies have deeply rooted themselves in their communities, big banks have been working on their web-based applications and brand position– join The Financial Services Forum, as we discuss how building brand trust within communities has evolved in the banking sector from the wreckage of 2007/8.
James Daley, Managing Director, Fairer Finance
Kris Brewster, Director of Strategy & Corporate Communications, Skipton Building Society
Conrad Ford, Chief Product & Strategy Officer, Allica Bank
Mark Akerman, Chief Transformation and Technology Officer, Tandem Bank
Chaired by Alex Sword, Editor, The Financial Services Forum