From Colouring in – to Data Geeks: The Changing Currency of Marketing



It's an age-old adage: “Half the money I spend on advertising is wasted; the trouble is I don't know which half.” ... The quote, by department store mogul John Wanamaker, is over 100 years old.

But with the arrival of new data collection and management tools, things are changing. Marketers have long been saddled with the reputation of being the “colouring in department”, but new tools provide them with a new language to demonstrate their value to the C-Suite. The ethereal world of content can now be tracked and turned into metrics that prove ROI.

The event will cover:

  • Translating marketing success into measurable results to communicate internally
  • Building closer relationships with other departments using data
  • Speaking the language of the wider C-suite


Annabel Venner, Marketing Consultant, Annabel Venner Consulting

Luke Nava, Marketing Manager, Receptional

Raj Kumar, Group Brand & Reputation Director, Aviva

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