For countless financial start-ups, big-ticket, big-budget advertising simply isn't an option. But no problem: surely these days you can build brands and recruit customers just as well, if not better, with lovely low-cost (or even no-cost) social?
Well, maybe - but leading fintechs like Monzo and Nutmeg are turning up on paid-for TV, and they're probably not just aiming to use up surplus cash. Come along to this event and find out what you can expect - and what you can't - from no-cost/low-cost digital marketing.
Sally Allen, Chief Marketing Officer, Wealthify
Jasper Martens, Chief Marketing Officer, PensionBee
David Sanderson, Head of Sky AdSmart Local & Development, Sky Media
Chair: Lucian Camp, Brand and Marketing Consultant