The strategic options available to life companies still seeking new business in the UK look a lot clearer - and, by the way, a lot fewer in number - than they did a year or two ago. What are these options? And what are the implications of each of them for brand and communications? What are the key targeting priorities, and marketing and communications objectives? And what kind of budgets will be required to achieve them? Marketers need their own answers to these questions, so that they're ready to deal with their firms' strategic choices. We bring together a senior panel from the industry to debate them.
Lucian Camp, Lucian Camp Consulting
Otto Thoresen, Director-General, ABI
Jane Nicholls, Managing Director, JP Morgan Asset Management
Sasha Dabliz, Divisional Director of Marketing, Brewin Dolphin
Chris Dell, Managing Director, Saatchi Masius