Fixing the Broken Customer Journey with Digital Transformation


Nov
08
Engine Group, 60 Great Portland Street, London, W1W 7RT
09:00 for 09:30 until 11:30
EAP

2064 Views

According to an IDG report 66% of buyers are desperate for more relevant content. Furthermore, research by The Content Marketing Institute reveals that 72% of marketers say their top challenge is producing more relevant content. Join us for this practical session offering real world insights from client-side strategies, considering how marketers can:

  • Create innovative experiences that resonate with the B2B buyers
  • Empower sales with value-driven messaging in real-time
  • Analyse buyer behaviour and engagement through data-driven reporting

Speakers

Louise Drake, National Sales Manager - Growth and Acquisition, Yorkshire Building Society
Prue Thompson, Senior Director, Marketing and Client Engagement, RBC Wealth Management
Iain Masson, Director of Sales, Showpad

Chair: David Cowan, Managing Director, The Financial Services Forum

David Cowan

David Cowan

Managing Director

The Financial Services Forum

Iain Masson

Iain Masson

Director of Sales

Showpad

Louise Drake

Louise Drake

National Sales Manager, Growth and Acquisition

Yorkshire Building Society

Prue Thompson

Prue Thompson

Senior Director, Marketing and Client Engagement

RBC Wealth Management



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