According to an IDG report 66% of buyers are desperate for more relevant content. Furthermore, research by The Content Marketing Institute reveals that 72% of marketers say their top challenge is producing more relevant content.
This practical session will offer real world insights from client-side strategies, considering how marketers can:
- Create innovative experiences that resonate with the B2B buyers
- Empower sales with value-driven messaging in real-time
- Analyse buyer behaviour and engagement through data-driven reporting
Iain Masson, Director of Sales, Showpad
Chair: David Cowan, Managing Director, The Financial Services Forum