Fixing the Broken Customer Journey with Digital Transformation


According to an IDG report 66% of buyers are desperate for more relevant content. Furthermore, research by The Content Marketing Institute reveals that 72% of marketers say their top challenge is producing more relevant content. Join us for this practical session offering real world insights from client-side strategies, considering how marketers can:

  • Create innovative experiences that resonate with the B2B buyers
  • Empower sales with value-driven messaging in real-time
  • Analyse buyer behaviour and engagement through data-driven reporting


Louise Drake, National Sales Manager - Growth and Acquisition, Yorkshire Building Society
Prue Thompson, Senior Director, Marketing and Client Engagement, RBC Wealth Management
Iain Masson, Director of Sales, Showpad

Chair: David Cowan, Managing Director, The Financial Services Forum

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