Fixing the Broken Customer Journey with Digital Transformation


Sep
19
TBC
09:00 for 09:30 until 11:30
EAP

698 Views

According to an IDG report 66% of buyers are desperate for more relevant content. Furthermore, research by The Content Marketing Institute reveals that 72% of marketers say their top challenge is producing more relevant content.

Join Royal Bank of Canada for this practical session will offer real world insights from client-side strategies, considering how marketers can:

  • Create innovative experiences that resonate with the B2B buyers
  • Empower sales with value-driven messaging in real-time
  • Analyse buyer behaviour and engagement through data-driven reporting

 

SPEAKERS
Iain Masson, Director of Sales, Showpad
Prue Thompson, Senior Director, Marketing and Client Engagement, RBC Wealth Management

Chair: David Cowan, Managing Director, The Financial Services Forum

David Cowan

David Cowan

Managing Director

The Financial Services Forum

Iain Masson

Iain Masson

Director of Sales

Showpad

no resources available



Login to post a comment
Join FSF x MEMBERSHIP
OPTIONS