What does it take to scale a fintech from the UK to the US, and from the US to the UK? That’s the question we’re going to be exploring in this session, where the snakes and ladders of scaling up will be revealed by the leading Fintech’s striding across continents.
With a live stream panel comprised of the hottest fintechs in the UK and Stateside, we’ll be discussing the shift in thinking and actions required to move from start-up to scale-up that address some of the key challenges: role of brand and core narratives; the importance of Purpose versus profitability; vital partnerships; understanding the media landscape and the marketing pathway to successfully move through the stages from awareness to an IPO, Direct or Public Listing. We’ll also look at how far the UK’s Kalifa Review recommendations outlined in February – including amends to UK listing rules; tech visas to attract global talent and regulatory Fintech ‘scalebox’- are helping retain the UK’s global reputation as the fintech growth capital.
Come hear from those who have already scaled and those on the launch pad. Appreciate their candour in marketing lessons learned; things they wish they had known in advance and what you need to put in place if you have scale up ambition.