Fintech: The Snakes and Ladders of Scaling Up across the Pond
What does it take to scale a fintech from the UK to the US?
Discussing the actions required to move from start-up to scale-up in this session we will be exploring the key challenges: role of brand and core narratives; the importance of Purpose versus profitability; vital partnerships; understanding the media landscape and the marketing pathway to successfully move through the stages from awareness to an IPO, Direct or Public Listing.
Come hear from those who have already scaled and those on the launch pad. Appreciate their candour in marketing lessons learned; things they wish they had known in advance and what you need to put in place to meet your scale up ambition.
Tom Shave, Head of London Tax, Smith and Williamson
Travers Clarke-Walker, Chief Commercial Officer, Thought Machine
Dr Steve Long, Chief International Officer, Bought By Many Ltd
Jasper Martens, CMO, PensionBee
Chaired by Fiona Couper, Chief Marketing Officer, Teamspirit
If you are a guest of Teamspirit, or the event speakers, and would like to attend as a guest, we most certainly welcome you with open arms! You won't be able to register via the website, but please email Jasmine to be added to the guest list :)