Fad or Fundamental – The Emerging Marketing Mix


18% of marketeers feel that traditional marketing and advertising methods are unfit
for purpose (CIM, 2022), so what’s next for next marketing, both in-house and
agency side?

Methods of influencer marketing within financial services require much effort and
may not provide an immediate ROI, so what makes them worth considering? As the
financial services market is so heavily regulated, how does one activate engagement
through new marketing methods?

This session collates a panel of experts that have been using new methods such
as influencer marketing, to tap into the new marketing needs of a wider audience.
Join us to gain a better understanding of what methods could be taken on to fit your
business needs.


  • Iona Bain, Author and Founder of Young Money Blog
  • Zoe Miranda, Head of Social, Teamspirit
  • Mark Smith, Head of Media Relations, Pensions & Lifetime Savings Association (PLSA)

Check back regularly for more speaker updates.


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