This core-marketing session will delve into the future of data in financial services marketing. In particular, we look at the General Data Protection Regulation. Intended to strengthen and unify data protection for individuals within the European Union, what impact will it have on financial services marketing?
Is there a major conflict between the intention of the legislation and the constraints they will impose? Will this be the death of Big Data in Europe?
What are the risks involved to commercial business goals?
Will it simplify the regulatory environment for international business by unifying the regulation within the EU, or limit the potential for digital data gathering and application?
What changes are likely to be required from insurance and marketing perspectives?
What are the potential impacts on digital data gathering and innovative applications?
Speakers Include:
Paul Thilo, Managing Director, NowSure (Chair)
Alan Sanderson, Head of Insurance, Sainsbury's Bank
Ian de Freitas, Partner, Intellectual Property and Data, BLP Private Wealth
