With regulators showing increased interest in ESG factors (Environmental Social Governance) being integrated into pension investment, what are the marketing implications?
Ethical and green investing remains a niche market, albeit one that appeals to millennials. Should pension providers see ESG as a marketing positive, or an investment distraction and regulatory burden? Do customers care about ESG - do they even understand it and will they pay more for funds incorporating these factors?
Our expert panel looks at the latest responsible investing trend.
Bill Hartnett, ESG investment director for Asia and Emerging Markets, Aberdeen Standard Investments
Daniela Silcock, Head of Policy Research, Pensions Policy Institute