A rapid acceleration in digital transformation is one of the few positive effects of Covid-19; technology is expected to develop at a faster pace than ever forecast, bringing forward years’ worth of tech progress to all areas of FS, from banks and insurers, to asset managers, wealth managers and pension schemes.
Digital transformation offers the opportunity to transform the customer experience and create huge efficiencies and cost savings at a time when firms will need it most. However a successful transformation programme is a significant and complex undertaking even in its simplest form, requiring meticulous planning and preparation.
Fear of getting it wrong is enough to paralyse the most dauntless marketer – but inaction is not an option if businesses are to survive these toughest of times. Join our expert panel to find out what digital transformation really means, what good looks like, and essential considerations for every organisation undertaking a digital transformation.
Sharing knowledge, expertise and learning is in The Forum’s DNA; never has this been a more urgent imperative if FS businesses are to survive the global crisis and help keep the UK economy going. Our weekly CMO Surgery features a panel of senior marketers discussing their thinking and approach to the challenges thrown up by the pandemic.
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Mark Brayton, Director, Marketing & Digital Channels (de facto CMO), Yorkshire Building Society
Laura Cholerton, Director, Financial Services, Clear M&C Saatchi
Mark Evans, Managing Director , Marketing & Digital, Direct Line