Does Your Brand have a Purpose?


Inspired by some great case studies, marketers have become increasingly excited about the need to define and maintain a high-level corporate purpose.

But in a field where authenticity is all-important, others say this is a game few brands can successfully play. Our expert panel tackles both sides of the argument.

Speakers include:

Philip Davies, President EMEA, Siegel+Gale

Andy Cridland, Brand and Advertising, BlackRock

Richard Buchanan, MD & Co-founder, The Clearing

Chair: Lucian Camp, Principal, Lucian Camp Consulting

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