This event is open to paid Forum members (Partners & Client-Side - FCA or PRA regulated)
We will be accepting arrivals from 09:00am, and the discussion will begin at 09:30am.
Rebrands are defining moments for both marketers and businesses, but once the dust has settled and the headlines fade, what happens next? Do they create lasting change or simply fade back into the ordinary, and what long-term impact does rebranding have on brand perception and client experience?
In a sector of constant restructures, mergers and acquisitions, rebrands have become a familiar sight, though their effects are rarely examined in detail. Beyond the post-launch high, what purpose does rebranding truly serve for a business?
From how customers respond over time to how brand changes are sustained internally, we’ll explore when a rebrand needs to be more than a visual refresh, the role of CX and service design in making it stick, and what it takes to ensure that a rebrand delivers lasting value to the business instead of a short-lived buzz.
Chaired by:
Lucian Camp, Brand and Marketing Consultant, Lucian Camp Consulting
Lucian Camp began his career as a copywriter some 30 years ago, working initially on products that you can eat, drink, drive and wear, but after ten years or so he discovered the subtle pleasures of the financial world, and has concentrated on it ever since. He has always worked on the creative side of the business, and continues to write for a number of clients as well as being his agency’s creative director.
He writes and speaks frequently on financial services marketing and communications topics, and maintains a strong belief that more interesting and engaging communications could play a big part in helping people manage their finances more actively and more successfully.
