Dinosaurs or Diehards

MAP

In the search for new channels are we missing out on what works? What are the continued opportunities afforded by the traditional channels of TV and Press and how do they answer some of the challenges being posed by new media. Our panel of senior experts discuss the challenges and opportunities of using traditional channels of marketing.

Speakers Include:

Ian Henderson, Executive Creative Director, AML Group

Peter Clark, Agency Principal, Channel 4

Brad Young, Head of Financial Services Partnerships, DMG Media

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